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ENGINEERING / PHOTOGRAPHY
日本語
ENGINEERING / PHOTOGRAPHY
日本語 LinkedIn GitHub

Case 05 · Marketing · Study abroad

Offergarden Japan desk

Content, assets, pipeline: one line, run by one person.

Role
Strategy, content, design, automation
Output
63 designs across 573 pages, 7 carousel series
Built with
Canva · n8n · Google Workspace · Playwright
All work
  • A page from my finance carousel, 'The Master's Field Directory': four fields of UK finance master's, each with its universities, beside a London photo collage.
  • Another page of the same carousel, 'Specialist routes': ten universities, each with the finance course it is known for, in gold on burgundy.
  • A page from my marketing school map, 'Looking for a particular angle?': ten UK universities with their crests and what each is strong in.
Published Instagram posts: pages from the finance carousel and the marketing school map.

01What it is

Study-abroad marketing for a Taiwanese audience: subject-area maps, ranking breakdowns, application timelines, published as Instagram carousels. The Japan line is the direction it is moving in now.

  • Cover of a carousel I made for Offergarden on the 2026 QS ranking of UK universities: a red headline under Union Jack bunting, over a photograph of someone holding an open book and a small globe in a graduation cap.
  • Cover of the 2027 edition of the same carousel, with a photograph of the Radcliffe Camera in Oxford.
  • Cover of Case File 002, an interview carousel: a KCL International Marketing student who wanted to do packaging design but had no portfolio, over a street photograph marked as AI-generated.
  • Cover of Case File 001: a collage of flags, the King's College London crest and Westminster around the headline of a law graduate's story, an interview that made him sure law was not what he wanted.
Published Instagram posts: the covers of four carousels.

02Doing it at volume

A carousel is ten to fifteen pages, and a series is several carousels. Laying each page out by hand does not scale, so the decks are built as HTML and rendered to image, which makes a change to the template a change to every page.

03The asset problem

University crests are needed constantly and are scattered across the web. So the crest of every recognised UK university sits in one place, each traced to its source, with a note on what may and may not be reused.

154
UK university crests, sourced and licensed